Q4 Wrapped Up: the top tech stories of October to December 2024
From billion-dollar tech investments and high-stakes mergers to the US election's impact on Big Tech, Q4 2024 wrapped up a monumental year of breakthroughs and challenges in the tech industry, Nicole Deslandes reports
December 17, 2024
At a glance…
Accenture and Nvidia partnered to advance agentic AI
The US presidential election shook up the tech sector
Data centre and cloud investments continued to surge in the last quarter of the year, as Alphabet’s Google announced a $1 billion investment towards building data centre regions in Thailand.
The goal was to support AI adoption in Southeast Asia — as Deloitte forecasted, the investment would create an average of 14,000 jobs annually by 2029.
In terms of Gen AI, there’s a new kid on the block. Agentic AI has seen a steady rise in search results, particularly in the last quarter of this year.
This may be linked to companies such as Accenture and Nvidia announcing joint plans to accelerate agentic AI adoption (as well as Honeywell and Google Cloud).
Unlike traditional AI that merely responds to prompts, agentic AI autonomously creates workflows and acts based on user intent.
See worldwide search results for ‘agentic AI’ below.
A timeline of Google searches for ‘Agentic AI’ over the past 12 months
OpenAI secured a groundbreaking $6.6bn in its latest funding round, hailed as the “largest venture capital deal of all time.”
The fundraising valued the creator of ChatGPT at $157bn following its announcement of plans to transition to a for-profit structure within the next two years.
Notable investors included Microsoft, Nvidia, SoftBank, Fidelity, Altimeter Capital, Khosla Ventures, MGX, and Thrive Capital.
In a Big Tech spat, Microsoft claimed Google initiated a covert campaign to “discredit” Microsoft and “tilt the regulatory landscape in favour of its cloud services.”
In a blog by Microsoft’s deputy general counsel, Rima Alaily, he stated that Google was about to launch a lobby group with a handful of smaller European cloud providers.
Alaily claimed that Google planned to remain a “backseat member” and allow the other cloud providers to be the group’s face. Still, one firm that chose not to join told Microsoft that the group’s purpose was to criticise Microsoft’s practices in Europe.
The UK’s new Labour government released its first budget statement, which included increased taxes for employers, an uptick in public spending, and a renewed commitment to focus on growth.
As the world’s leading toy manufacturer with 1,000 stores and $9bn in revenue in 2023 — up 2% despite a declining toy market — LEGO Group’s CTO, Atul Bhardwaj, described how the company is leveraging digital technologies to enhance operational efficiency and sustainability.
TI met with Bhardwaj at the Web Summit in Lisbon, where he discussed tripling the technology team to transform the company digitally.
This has automated supply chain and factory operations, integrated circular business models for sustainability, and explained its reasoning for taking the traditional physical toy company to the screens with online gaming.
“Physical play is crucial, but we also know that we can augment this with a digital play experience, where physical and digital converge,” he said.
November: US Presidential Election Shakes Tech Sector
As the US presidential election approached, TI covered the key tech policies proposed by the Republican and Democratic parties.
These included AI and automation plans, such as Trump’s push to minimise AI regulation and Harris’s focus on promoting ethical AI use.
Both parties emphasised strengthening cybersecurity and taking antitrust actions against monopolistic companies.
However, they differed on cryptocurrency: Trump advocated for limited regulation to position the US as a crypto hub, while Harris supported stronger regulation to secure crypto markets and protect consumers.
Trump won the US presidential election, and TI analysed the pros and cons of a Republican party for Big Tech.
For instance, Trump threatened to impose 60-100% tariffs on goods from China, which could heavily affect companies such as Apple and Tesla. These companies depend heavily on continued access to the Chinese market and supply chains.
On the other hand, lighter regulation may benefit sectors such as crypto.
When you threw those sweet potato fries into the air fryer drawer, did you consider that your data may have been stolen in the process?
Consumer rights watchdog Which? warned shoppers that air fryers and other electronic products made in China may collect unnecessary data and share it with third parties.
According to Which? the Xiamoi app, which comes with smart air fryers like Xiaomoi, Cosori, and Aigostar, was linked to ad trackers on platforms such as Facebook and Tencent.
It also requested gender and date of birth when users set up an account, which it reportedly shared with servers in China.
Coca-Cola’s annual fleet of trucks appeared on our screens — except this time, the entire ad was AI-generated.
The ad sparked controversy online, with one X user calling it “soulless garbage.” It was produced by three AI studios, using generative AI models Leonardo, Luma, Runway, and Kling.
Two subsea cables connecting Germany with Finland and Lithuania with Sweden were severed over the course of one weekend.
While the cause remained unknown, Finnish state-controlled cybersecurity and telecoms company Cinia stated such an event does not happen “without an outside impact.”
Neither of the incidents affected internet traffic, as other subsea cable routes were available.
Elon Musk’s four-year-old child (X Æ A-12) may not get so many presents this Christmas, as a Delaware judge upheld her decision to void his $56bn Tesla pay package.
The judge ruled that the car manufacturer’s board of directors failed to act in the best interests of shareholders when devising Musk’s 2018 compensation deal. She cited conflicts of interest and material misstatements made to investors.
A study by the International Confederation of Societies of Authors and Composers (CISAC) found that human creators are “set to lose billions” due to GenAI.
Abba’s co-founder and president of CISAC, Björn Ulvaeus, responded to the report by warning that poorly regulated AI has “the power to cause great damage to human creators, to their careers and livelihoods.”
Over the past year, autonomous vehicles (AVs) have consistently been presented negatively.
In the Netflix sci-fi series 3 Body Problem, three hacked autonomous vehicles attack a main character. Meanwhile, in real life, San Francisco residents set several AVs on fire in protest over safety concerns. Then, Apple’s decision to pause its self-driving car project further shook up market confidence.
We spoke to industry experts eager to defend autonomous vehicles, assure the public of their rigorous safety testing, and address the question of whether they could really be hacked.
The British telecoms sector saw a significant milestone as the UK Competition and Markets Authority approved the merger of Vodafone and Three, paving the way for a £16.5bn ($21bn) alliance.
The deal required several legal obligations, including a commitment to spend £11bn ($14bn) improving 5G connectivity services nationwide. (London is rated one of the worst capital cities in Europe for 5G connectivity). The deal brings together the UK’s fourth and third biggest operators.
A federal appeals court supported its decision requiring TikTok’s Chinese partner company, ByteDance, to sell its US operations or face a nationwide ban. It has until 19 January 2025 to comply with the ruling. If it fails, the app could be disabled for 170 million American users.
However, TikTok has vowed to appeal the decision to the Supreme Court, arguing that the law infringes on free speech rights and unfairly singles out the platform.
Finally, as a holiday gift, Google unveiled its quantum chip, Willow. It said that the chip could perform a standard computation in under five minutes, which would take today’s fastest supercomputer an inconceivable amount of time (ten septillion years).
Google Quantum AI’s founder and lead, Hartmut Neven, added that the new chip moves the firm “significantly” toward commercially relevant applications.
Missed the rest of the year? Read our roundups of Q1, Q2, and Q3 to catch up.
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Amy Stettler
SVP Global Marketing, TechInformed
With over 30 years of global marketing experience working with industry leaders like IBM, Intel, Apple, and Microsoft, Amy has a deep knowledge of the enterprise tech and business decision maker mindset. She takes a strategic approach to helping companies define their most compelling marketing stories to address critical obstacles in the buyer – seller journey.
James Pearce
Editor, TechInformed
As founding editor of TechInformed in 2021, James has defined the in-depth reporting style that explores technology innovation and disruption in action. A global tech journalist for over a decade with publications including Euromoney and IBC, James understands the content that engages tech decision makers and supports them in navigating the fast-moving and complex world of enterprise tech.
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