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Martech

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Martech

Black Friday or Cyber Monday? Young shoppers prefer ‘Crimbo Limbo‘ says Snapchat

Forget Black Friday, the post-Thanksgiving sales bonanza where retailers claim to offer up pre-Xmas bargains. The real retail sales opportunity...

Martech

Google ditches plan to phase out third-party cookies

Google has officially scrapped plans to phase out third-party cookies from its search engine and browser tools. After years of...

Martech

2024 Informed: Martech predictions

1: AI will augment skills and enhance marketing strategy (and don’t forget chatbots) “AI will not replace marketers but...

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Amy Stettler

SVP Global Marketing, TechInformed

With over 30 years of global marketing experience working with industry leaders like IBM, Intel, Apple, and Microsoft, Amy has a deep knowledge of the enterprise tech and business decision maker mindset. She takes a strategic approach to helping companies define their most compelling marketing stories to address critical obstacles in the buyer – seller journey.

James Pearce

Editor, TechInformed

As founding editor of TechInformed in 2021, James has defined the in-depth reporting style that explores technology innovation and disruption in action. A global tech journalist for over a decade with publications including Euromoney and IBC, James understands the content that engages tech decision makers and supports them in navigating the fast-moving and complex world of enterprise tech.

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